SEO Services Melbourne
Rank high in search engine results and target the right customers!
Is your website optimised to bring in targetted traffic and leads? Do you want your business to grow organically online? Are you looking for high quality SEO (Search Engine Optimisation) services?
S4 Digital have you covered!
What is SEO?
Imagine this. You have a question. Or seeking information on a topic. And you google it, and the search results automagically produces exactly what you are looking for. That’s SEO in action.
SEO is about ensuring you website is easy for search engines to find, read and understand. It is about making it easy for the search engines to understand what your website is about. The topics your website is an authority on.
SEO is simply the art of ranking your website high up on free organic search results. Ranking high in search results leads to increase in organic traffic to your website. This in turn results in capturing high number of leads.
Why is SEO important?
Consider this:
- Businesses that appear on the 1st page of Google get 92% of the traffic (Source: Joal House 2019).
- 75% of users never scroll past the first page of search results (Source: Hubspot 2016)
- The first 5 organic search Google search results get 67% of all the clicks (Feb 2021 Zero Limit Web)
So, what does this mean?
The better your SEO is implemented on your website, the higher your web page will be ranked in the search engines. The higher you rank, more potential customers will find your website. More potential customers or website visitors equates to more leads and thereby more sales!
Using the White Hat SEO methods, we will plan your a quality SEO campaign that will help to deliver targetted traffic to your website. S4 Digital can help to convert this traffic of potential customers to paying customers.
Key Benefits of an effective SEO strategy and ranking high!
- Gain more leads and potential customers through increased online visibility and valuable organic traffic.
- Target particular keywords to reach out people looking for a answers to specific service, problem or niche.
- Spend less money on paid advertising. Why? You rank high on search engine results for free!
- Competitive advantage and extra market share because you rank higher than your competitors.
SEO Strategy for your business
Customised and fine tuned SEO for business
Search Engine Optimisation is an important facet of a business’s overall marketing strategy to ensure your website becomes more visible in search engine results. S4 Digital’s approach to website design and SEO services are grounded on strong SEO foundations in all website (re-)design projects.
The key difference to getting your website to rank high is a add quality content regularly based on the key topics or searches your potential customers are searching for. This is cornerstone of a SEO strategy that is tailored to your business. S4 Digital can perform high quality SEO research onto what your potential customers are searching the web for, fully assess how you website in its current form is configured, and do a thorough analysis of your main competitors. Using the results from this invaluable research, S4 Digital can identify opportunities for improved and create a SEO plan for your business.
SEO Services for your business
Website Setup
Effective SEO and Website Setup go hand in hand. S4 Digital uses WordPress for Website builds. We can setup the backend to ensure effective SEO implementation. This includes plugin installation, website speed and security, keywords, meta descriptions and more to ensure search engines can find your site easily.
Keywords & Competition Research SEO
Keyword Research is the bedrock of your SEO strategy. It is absolutely essential to understand the extensive list of relevant keywords (whether is common keyword or longer worded phrases) your potential customer will use and ensuring those are used in your website structure, content and in your SEO implementation.
Google My Business
S4 Digital can your register your business for a Google My Business (GMB). When a person searches for the services you offer or keywords, your website listing will be displayed in Google and its applications. GMB is an invaluable and a must have for your business. S4 Digital can optimise your GMB listing for maximum results
SEO Content Creation
Original, engaging, well presented high quality content is absolutely paramount in online search engine rankings. It helps your website to gain authority within your industry. S4 Digital can create helpful, engaging and SEO optimized content to your target audience.
Citations
S4 Digital can list your business on local business directories. Your website will apear more frequently in search engine results.
On-Page and Off-Page Optimisation
S4 Digital can elevate your business's website to its fullest potential by implementing ethical white-hat SEO tactics like boosting your brands expertise, authority and trustworthiness (EAT).